This image for Dyson was crafted to highlight the powerful purification of its environmental control products. Starting from an initial concept, we designed and built a virtual interior, while meeting the client’s request for a non-specific location led us to create a large-scale, generic exterior, incorporating subtle seasonal elements to enhance the 'winter campaign' atmosphere.

After approval of the layout, we developed and textured interior materials and furniture. Using virtual camera data, we precisely positioned talent, ensuring they fit seamlessly into the 3D environment with carefully adjusted lighting.

Final retouching, graphic elements, and grading completed this highly successful campaign image.

To convey the expanding capabilities of EVs, we positioned a modern electric vehicle in a remote location with distant signs of civilisation. We sourced a suitable photographic backplate and created an HDRI to ensure smooth integration of every rendered element.

With real and virtual camera data aligned, we carefully matched the lighting and retouched the image to achieve seamless integration; all from the BHB studio.